Marketing Plan for Internship

Today during my internship weekly meeting we got told we were going to be working on a marketing plan for either ourselves or someone around us. The details included venues to preform at, target audience, logo, colors, fonts, clothes, content ideas and creation, plus a one sheet. I thought this would be the perfect time to try and do a different genre than I was used to. My friend is a classical musician who I thought would be great for this project. I'm used to Christian, pop, rock, and K-pop music but I never thought about what needed to go into marketing and planning for someone who is a classical musician. After really thinking about it I realized that it was really different since classical musicians are more professional but I also thought about how since she is still in college her target audience would be younger so you would need to appeal to a younger audience and keep them engaged. This will be a very beneficial project that I can't wait to get started.